PBA Systems, a market leader in high-demand, high–precision motion solutions for Manufacturing Automation, expands into the European market. With a reputation for excellence and a commitment to customer-centric innovation, PBA is poised to revolutionise the European automation landscape with its unparalleled expertise and agility.

Lelystad, the Netherlands, 1 August 2024 – PBA Systems today announced its expansion to Europe with a newly-established office in Lelystad, the Netherlands. The move sees the Singapore-based company bring its precision motion solutions technology and expertise in automation to European companies. PBA’s capabilities lie in design, build and manufacture of direct drive motors, actuators, and modules, with a core competence in precision motion, including offering high-precision stages with customised specifications to meet the most rigorous requirements yet with shorter delivery lead times. The proprietary direct drive products are aimed at systems builders and Original Equipment Manufacturers (OEMs), with a focus in the Automated Optical Inspection (AOI), Photonics, Electric Vehicles (EV) and Semiconductor industries. 

The PBA Advantage – Customisation Flexibility

With almost 40 years of field experience, PBA Systems is a leading high-tech precision motion solutions company founded and headquartered in Singapore. Now, with the establishment of their new office in Lelystad, the Netherlands, they bring their wide range of high-demand products, cutting-edge technology and their customer-focused agility to OEM manufacturers in Europe – a move which promises to be a game-changer for the AOI, Photonics, EV and Semiconductor industries. “We bring equivalent technology along with the cost-comparativeness and agility of the East for customers here,” said Derrick Yap, CEO, PBA Group. “Our approach is agile and creative, perfectly aligning with the high-quality standards and need for flexibility that European companies demand. We provide custom design support for our clients’ automation motion solution challenges.”

Leading with Short Lead Times

Besides a wide range of products, the biggest advantage PBA offers its customers is quick turnaround time, even with customisation. Quick, on-time delivery is something that suppliers are constantly struggling with. PBA understands the challenges faced by European manufacturers, especially in industries like semiconductor where fast reaction times and short lead times are paramount. Sander Slagter, Manager Technical Sales, PBA Europe added: “When we say short lead time, we really mean it. Suppliers usually take from 6 months to a year to deliver these products. Compared to that, we can deliver in-stock products within 4 to 6 weeks and customised ones within 12-16 weeks. Which means our customers don’t have to wait for long to start with their production process.”

A New Kind of Collaboration for European Customers

PBA systems is not new to European customers. “We have been providing solutions to EU customers, from Asia or from their own subsidiaries. Expanding our presence to Europe helps us keep our customers’ ecosystem as local as possible,” explained Yap.  Traditionally European clients that focus on high-quality low volume specs are used to designing as well as building in Europe, while outsourcing high volume manufacturing to China. However, with PBA Systems, there is a paradigm shift. “What is new is that we can ensure design capabilities stay local while offering the efficiency and speed of execution, even for low volumes, with high-quality that only PBA can provide.”

 “A Partner in Your Success”

“Flexibility and agility are our key strengths,” emphasised Yap. “We view our relationship with customers as a partnership, not just contractual. This mindset enables us to adapt swiftly to changing circumstances or requirements, and deliver results, no matter the challenge. We are not rigid in our approach.” Looking at the non-predictable nature of the semiconductor market in recent times, OEMs are in dire need of flexibility. As PBA Systems expands its footprint in Europe, it also remains committed to providing localised support and after-sales service to customers worldwide. “We are not just a vendor; we are a partner in your success,” said Slagter.

Charting a Growth Course

Looking ahead, PBA aims to solidify its position as the preferred partner for machine builders across Europe. “Of course we want to be the number one,” said Slagter. “Our growth ambitions are ambitious yet realistic,” added Yap. “We want to be the preferred partner. We want to be the platform all machine builders can build their systems on. As a company and strategy, we are very open-minded. Maybe we can help you with a part of your challenge if not the whole solution. We welcome partners and allies to grow with us.”

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PBA Systems is an ISO-certified company and a member of the PBA Group. We are direct drive motion solutions experts for automation. We provide components, motors, system integration, and custom design services. Our advanced, High-Precision Direct Drive Technology improves the positioning, torque control, and efficiency of robotics systems, which are crucial in manufacturing automation. PBA Group specialises in proprietary robotics and automation technologies. Headquartered in Singapore; with advanced manufacturing and technology centres in Taiwan, Japan, Korea, Malaysia, Thailand and China; we have the capabilities of providing customised, swift motion solutions for global customers and system partners. For more information on PBA Systems, please visit www.pbasystems.com.sg/.

For sales enquiries, please contact:

Mr. Sander Slagter

Manager, Technical Sales Europe

PBA Systems (NL) B.V.

Email: [email protected]

Tel: +31 85 7450026

Mobile: +31 6 4180 8889

LinkedIn: https://www.linkedin.com/in/sanderslagter/

For media enquiries, please contact:

Ms. Rose Yuan

Product Marketing Manager,

PBA Systems Co., Ltd.

Email: [email protected]

Tel: + 886 2 85219408

Mobile: +886-961-212-038

LinkedIn: https://www.linkedin.com/in/roseyuan007/